Meet the People
......a mix of personalities and professional backgrounds with a shared interest in enhancing business performance with innovative, creative solutions. We deliver brand strategy, identity, communications, brand engagement, reputation and brand management.
Darwin Guard
Professionally, Darwin Guard delivers over 15 years experience in advertising, creative design and brand development. As CEO he has taken on the multifaceted role of brand strategist which implies an active participation in every stage of the branding process.
He is highly skilled at marrying creativity with strategic thinking and subscribes to design as a responsibility that should be harnessed to inspire and affect positive change.He equates brands to people in the sense that they have core values, they’re unique and they need to interact to survive.
As an independent consultant his diverse portfolio consists of local, regional and international clients and spans both commercial and social marketing.
His academic path includes a Bachelor’s of Arts degree in Corporate Communications from Baruch University in New York City and the Honorary Friars Award for Design.
Dahlia Guard
Dahlia is a highly experienced event planner and manager who delivers through creative thinking and exceptional organizational work. She knows how to translate an idea into reality with the success that you desire. With experiences in consumer product marketing, sales to event conceptualisation and managing Saint Lucia Jazz Festival, Dahlia is a remarkable addition to the team.
Dahlia has a Bachelor’s of Arts in Marketing and a Masters of Business Administration in Event Management.
Jelani Paul
Jelani, a dedicated, passionate and hardworking filmmaker, believes and commits to the characteristic of quality production. He believes that once work is done through the virtues of the heart, its success will follow. He has brought these virtues along with exceptional talent to Black Label Films of Miami who specializes in wedding videos that are handcrafted and tailored to each unique individual: Left Right Productions a film company in NY that specializes in television and film projects that highlight real life drama and comedy. He has also worked for some of the biggest names in the entertainment industry in the Caribbean including Machel Montano, Kerwin Du Bois and Teddyson John
Sammie Altius
Over the years, her goal has remained the same — to change the world with great design. In her words it may seem like a tall order, but spurred on by the words of Gandhi — “be the change that you want to see” — she has decided to take on the challenge. Over the years Sammie has worked on and managed projects like The Iconic Saint Lucians publication, Who’s Who in Saint Lucia Business Magazine; Flow St. Lucia Advertising Campaigns; Island Where Regional Magazine and Caribbean Environment & Health Institute (CEHI) Advertising Campaigns. Currently she partakes in the designing of visual products that effectively convey clients’ ideas.